CHP_Export_137159409_Personal stylist Loretta Whitford Picture Nathan Dyer_SM.jpg


I’ve always been fascinated by the way an outfit can alter a woman's confidence. A well-fitted blazer empowers. A tailored dress excites. An outfit is more than just the pieces you choose; it’s an outward expression of your feelings.

As a busy wife and mother, I’ve experienced first hand the demands these roles put on our lives and how they slowly ebb away at our sense of individuality. I want to help you regain the self-confidence you’ve always had, but temporarily misplaced.

My services are less about the colours, styles, and collections of clothes. The real focus is the women that wear them and helping them to find a style that empowers and excites. I encourage my clients to embrace the way their outfit makes them feel, and teach them to harness that power rather than run from it. I approach every client with ‘loving kindness,’ the same way we should be treating ourselves.

With a wealth of experience in the corporate service industry, I’m thrilled to be able to help women of all walks of life take back control of their wardrobes.